From the Desks of DH+ Experts

COVINGTON, KY – August 22, 2023 – DeanHouston, Inc., one of the nation’s largest B2B marketing firms, announced today that it was named to the prestigious Inc. 5000 list of fastest-growing privately held companies in the United States for the sixth time. Earlier this year, the firm was also named to the Cincinnati Business Courier’s […]

No organization can be the best it can be by doing everything the same way all the time. If a business gets caught in the hamster wheel of complacency, they’ll only find themselves sitting still while everything passes them by. That’s why here at DeanHouston, we always encourage new and different perspectives and fresh ideas […]

In a world where digital screens dominate our attention and social media platforms vie for our clicks, there’s a classic yet remarkably effective form of advertising that continues to capture hearts, minds, and eyeballs: Out-of-Home (OOH) advertising. From towering billboards on bustling streets to interactive displays at transit hubs, OOH advertising thrives on its ability […]

While retaining current employees remains a high priority for organizations in major industries, companies are also focusing their attention on attracting high-quality candidates who are searching for long-lasting careers. But what’s the best approach to finding these potential employees who belong within your organization’s culture and also plan to stay with your company for a […]

Please join the entire DeanHouston team in offering sincerest thanks and best wishes to Doug Snyder, who will be retiring from DeanHouston on July 28, 2023. Doug joined DeanHouston in October 2008 as an account manager and design director. Through his dedication, professionalism, and excellence, he was able to take on additional responsibilities, moving into […]

DeanHouston, a full-scale B2B marketing firm for technical products and services companies, is proud to celebrate its 35th anniversary as an agency on July 5, 2023. This milestone marks multiple decades of delivering integrated and creative marketing solutions that drive meaningful client growth.

Ready or not, the time has finally come for Google Analytics 4 (GA4) to replace Universal Analytics. As companies and their respective marketing teams come to terms with this new change, likely rushing to make the switch and asking themselves why they waited so long, our clients at DeanHouston have rest assured, knowing we’ve been […]

“Versatility” and “multitasking” are often used synonymously, though there is one major difference. One is the ability to do many things, and the other points to doing many things at once. Both, however, are innate for Cathy Sutton, and not just because she’s accomplished so much, lived in six states and spent time performing in […]

If you’ve been scrolling through your social media feed, you’ve undoubtedly noticed something interesting: the ability to shop directly from the platform. While social media shopping (or social commerce) is not entirely new, it is considered to be in its early days. As such, there is still some debate about the future of social media […]

Have you ever wondered how your content ends up as the featured snippet of Google’s search engine results page (SERP)? Well, it’s probably not how you think. Think of featured snippets as the winner of a popularity contest among all the content across the internet. Oddly, it’s somehow as simple as it is difficult to […]

BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. BZZZ. Hold up, you only took your eyes off your phone for a few moments, HOW ON EARTH did you get that many notifications!? Between your group chats, your significant other sending you 20 TikToks on their lunch break, and all of your apps’ push notifications, it doesn’t […]

DeanHouston+: “Hi! How can we help you?” You: “Tell me about conversational marketing.” Conversational marketing uses chatbots and messaging platforms, like SMS texting (phone messaging) and Facebook Messenger, to engage with customers in real time. These chats build customer loyalty while providing valuable insight that can help create new ways to improve your marketing strategy […]