From the Desks of DH+ Experts

When it comes to optimizing your website to develop better search engine optimization (SEO) results, the key to success might come down to making a few small modifications to your website’s content. While these changes might seem like incremental improvements, when combined with other optimizations, they can have a noticeable impact on your website’s performance […]

While many companies consider themselves marketing-savvy, most overlook the importance of creating visual marketing goals. Creating a solid visual brand not only helps tie together all of your visual content across your marketing channels but is also a key element to getting your brand noticed. In order to help brands ensure that their visual marketing […]

In this episode of the DH+ INSPIRE podcast, we sit down with Lewis Bell, Director of Training, for OPW – a leading manufacturer of mission-critical fluid handling technology. Through this conversation, we discuss the power and importance of end-user and channel partner training in technical products markets. As we discuss how training helps customers not […]

You’ve most likely heard of the phrase, “Good things come to those who wait.” And when it comes to content marketing, that phrase is especially accurate. Content marketing can produce short-term results, but its true value is achieved over weeks, months, and even years. It’ll take some patience, but planning ahead is key to maximizing […]

According to a recent animation published on the New York Times website, wearing a mask is more important than ever with coronavirus cases still rising. In the animation, which can be found here,  you will see just how effective a swath of fabric can be at fighting the pandemic. When speaking specifically about masks, DeanHouston […]

In this episode of the DH+ INSPIRE podcast, we sit down with HeroWear’s Karl Zelik (Chief Scientific Officer) and Matt Marino (Director of Ergonomics and Human Factors) to discuss an emerging and impactful technology – passive exosuits. Designed to reduce the stress placed on the back and core during routine lifting tasks, HeroWear’s passive exosuit […]

In this episode of the DH+ INSPIRE podcast, we sit down with Jason Scales (Business Manager, Lincoln Electric) and Sarah Evans (Education & Sales Marketing Manager, Lincoln Electric) to discuss how Lincoln Electric Education navigated their COVID-19 Reopening Plan. Facing the challenge of creating and delivering educational product solutions – as well as managing in-person, […]

Social media has been praised and criticized as one of the most impactful phenomena of our age. We use it to keep up with friends, family, world leaders, and celebrities, but it is also an impactful tool for businesses in any industry. Promoting your business on social media requires a strong grasp of creative content […]

You’ve been convinced that a marketing automation service will make life easier and produce better results. So, you start looking for a suitable program, but you keep coming back to the same question: why? Why should I spend the money on a program that does many of the same things I already do? Let’s take […]

As in-person trade shows across the world continue to be canceled due to COVID-19, many sales teams are left searching for creative alternatives to get in front of their customers and gather leads. One solution that is gaining in popularity is the virtual trade show. What is a Virtual Trade Show? It’s an industry event […]

In this episode of the DH+ INSPIRE podcast, DeanHouston’s Colton Stombaugh, Director of Digital Marketing, and Ron Gerlach, Marketing Director, sit down with Brian Siegel, Global Executive Marketing Director at Standex, to discuss how empathy is essential when marketing technical products to humans.

It’s no surprise that the trade show industry has taken a pretty big hit this year. The stroke of bad luck is on its way out, though, and the trade show industry is rising to the occasion and will be better than before. To learn more about the magnitude of COVID-19’s impact on the industry […]