INSPIRE Podcast: Episode 17 | Shari Matras – Diving into Data, Customer Insights and Brand Success

In the fourth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the opportunity and privilege to spend some time with Shari Matras, Chief Growth Officer with CLR Brands. We take a deep dive through her incredible career, including stops at Quaker, Orbit Gum, and Gevalia Kaffe – and how her accomplishments at each major stop have helped make her a data-driven, growth-focused marketer.

This is one that no brand builder wants to miss. Along the way, we explore the stories and experiences that helped forge her knowledge that customer insights are key in the success of any growth initiative. As someone who has helped build some of the largest CPG brands in the world, as well as assist in helping start-ups achieve high growth, she shares many actionable insights in how companies of all sizes can think “customer first” and be data-driven at the same time.

Whether you’re a leader at a small firm that wants to steal strategies seen at Fortune 500 organizations – or – you’re making moves at the enterprise level and want to learn how to think lean and fast, you’ll want to catch the whole episode where we discuss the following:

• The core tenants of gathering deep voice of the customer data, and how any company can “right-size” their strategy – as long as they don’t discount its importance.
• The common challenges that companies experience in the data collection phase and methods to break down those barriers.
• The transformative effect that customer insights can have on every aspect of a business’s operation, from marketing all the way to research and development.
• The differences (or lack thereof) of driving a B2C and B2B growth program.
• Some exciting new product news from CLR Brands, including their CLR Pro line – designed to be a safer, more sustainable cleaning solution for heavy-duty business application.

To connect with Shari, you can visit her LinkedIn here. To learn more about CLR Brands CPG products visit CLRbrands.com, or to explore the industrial line visit CLRbrands.com/PROline.

Women Transforming Manufacturing is a regular podcast and video series dedicated to highlighting and celebrating the women who are helping drive innovation, setting leadership standards, and achieving incredible business results in the world of manufacturing. Follow us on YouTube, Apple Podcasts, Spotify, or Google Podcasts to stay on top of the inspiring conversations we have coming soon!