At DeanHouston+, our process is simple: understand the brand as if it were our own; craft a relevant, powerful and engaging story and use it to forge lasting, meaningful relationships. This is what we do. It’s what we live and breathe. Whether it’s simple or complex, we have the world-class talent to create the most effective integrated marketing communications campaigns to get the job done.
Strategic Marketing
Strategic Marketing
Every word. Every graphic. There’s a strategy that goes into everything we do. Nothing is done without purpose. That approach has allowed us to develop fully integrated, strategic marketing campaigns for the past three decades. While our skills and services have evolved, we’ve stayed committed to that singular mindset.
What Is It?
- Integrated MarComm Strategies & Programs
- Attack-a-Market®
- Localizing Your Marketing
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Branding
Branding
A brand is always in flux. Changing. Growing. Evolving. DeanHouston+ has an innate ability to capture a brand’s essence and bring it to life. Through branding strategies, programs, and layered content development, DeanHouston+ crafts brand experiences that resonate with customers across the globe.
What Is It?
- Concept Development
- Branding Strategies & Programs
Creative Design
Creative Design
Graphic design is as important to storytelling as text. In fact, imagery is even more effective at making that all-important first impression on the marketplace and inspiring customers to find out how your business can benefit them. There’s no limit to what our talented design teams can enhance with an attention-grabbing graphic treatment, everything from logos that elevate your company’s image to infographics that make statistical data jump off the page or screen.
What Is It?
- Collateral
- Infographics
- Logos
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Content Marketing
Content Marketing
Every company has a story, and every company needs to tell that story with compelling online content. Our proven process begins with strategy development to make sure everything is aligned, from the story itself to the methods of disseminating it. Then we implement the strategy with content creation – case studies, white papers, blogs, articles for industry publications and more – followed by publication methods that will bring the most benefit, such as content syndication on third party websites and gated content programs designed to boost your inbound marketing efforts.
What Is It?
- Strategy Development
- Content Creation
- Content Syndication
- Gated Content Programs
Publicity
Publicity
It’s becoming harder and harder for companies to breakthrough the noise in a media industry that’s scaling back on all fronts. That’s where DeanHouston+’s publicity strategies and programs come into play. We’ve cracked the code through premium content creation, media relations and proactive outreach, earning our customers thousands of dollars of earned media support year after year.
What Is It?
- Publicity Strategies & Programs
- Proactive Media Management
- Public Relations
Research & Analysis
Research & Analysis
Results are rooted in research. That’s why DeanHouston+ has made a habit of doing its homework. Through Voice-of-the-Customer (VOC) studies, competitive analysis and custom research programs, DeanHouston+ is able to reveal and analyze findings that drive our recommended marketing strategies. Our Attack-a-Market® programs are among our most requested marketing solutions. Custom performance dashboards provide real-time reporting tools to analyze your metrics and draw inspiration from insight.
What Is It?
- VOC Programs
- Competitive Analysis
- Custom Research Programs
- Attack-A-Market Programs®
- Performance Dashboards & Metrics Analysis Tools
Social Media
Social Media
No strategy is complete without social media marketing. Whether it’s content, paid advertising or influencer support, social media should be a component of every campaign. That’s why we focus on building custom social media programs to meet your needs and budgets. From strategy development to content creation to channel management, DeanHouston+ conceives entire campaigns and crafts single posts to connect with the audiences that matter most. Robust analytic reporting then drives recommendations for future success.
What Is It?
- Social Media Strategies & Programs
- Content Planning & Creation
- Promotions & Advertising
- Analytics & Recommendations
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Digital Marketing
Digital Marketing
The world is digital, and so, too, are today’s successful B2B marketing campaigns. But just because the Internet has made many digital marketing initiatives and analytics easier doesn’t mean they are easy. You need a partner like DeanHouston+ that has been ahead of the digital marketing curve since the days of dial-up connections. From customer relationship marketing and marketing automation to search engine optimization, search engine marketing, and pay-per-click campaigns, we’ll help you get the most benefit from current best practices and be ready when new digital tactics like “voice search” arrive.
What Is It?
- Email Marketing & CRM
- Marketing Automation
- SEO & SEM
- PPC
Event Planning & Management
Event Planning & Management
More than just fun, events are tremendously important to your teambuilding and continuous improvement initiatives. They’re also a lot of work – and that’s where we come in. While some agencies can do marketing and some can do events, DeanHouston+ does both. Our impeccable theme development, exhaustive pre-event planning, outstanding onsite logistics managers, and exceptional creative and design talent truly set us apart from other B2B agencies.
What Is It?
- Event Theme Development
- Design & Communications
- Pre- & Post-Event & On-Site Management
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Packaging
Packaging
There are many ways to draw attention to a product, but few, if any, are as important as how the product appears at the point of purchase. In addition to differentiating a product from others in the store, effective packaging must have appealing graphics and clearly stated features, benefits, and specifications. We take all of this into account when we conceptualize, design, and implement packaging solutions. After all, looking good on the shelf is only half the battle. The product that flies off the shelf is the one that wins the war.
What Is It?
- Concept Design
- Design Implementation
Technical Communications
Technical Communications
In the industrial B2B world, highly technical product and equipment offerings are the norm. When it comes to helping customers feel confident about acquiring and operating those offerings, the accompanying documentation must convey complete understanding and uncompromising attention to detail. Our technical writing specialists take this to heart with each client, immersing themselves in every product nuance to deliver the most comprehensive internal and external technical documentation using best-in-class practices and processes.
Learn MoreWhat Is It?
- Internal Documentation (Technical Bulletins, Standard Operating Procedures, Work Instructions, Training, Knowledge Base, Compliance Documentation, etc.)
- External Documentation (User, Programming, Installation, Operation, Parts and Maintenance, Support/Troubleshooting, Online Help, Quick Start Guides, Quick Reference Guides, FAQs, etc.)
- Version and Document Control (Integration with Customer ERP System and Processes, Revision Control Process Best Practices)
- Multi-Channel Publishing (WebHelp, HTML5, PDF, EPUB, etc.)
Trade Show
Trade Show
Trade shows are the most personal form of outbound marketing. They offer the best opportunity to put in valuable face time with thousands of current and prospective clients. But you can’t just show up and expect results. You have to stand out from your competitors. Since our inception, we’ve specialized in helping our clients do exactly that. It all starts with a booth concept and design that visitors simply won’t be able to resist. Our work doesn’t end there; we also handle booth construction and manage logistics throughout the show so you can concentrate on networking and selling.
What Is It?
- Concept & Design
- Booth Construction
- Logistics
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Visual Marketing
Visual Marketing
Advances in marketing continue to accelerate at a quickened pace and DeanHouston+ is right there, step for step, on the cutting edge. These days, it isn’t enough to merely show or tell your customers what you can do for them, we have to offer them the opportunity to experience your value proposition. All of that is possible with our portfolio through innovative marketing tactics that include animation, 3D modeling, projection mapping, virtual reality, and augmented reality (in addition to our well-established video and photography services). In a technology-driven world, you need a tech-savvy marketing partner like us in your corner.
What Is It?
- 3D Modeling
- Animation
- Video
- Infographics
- Photography
- Virtual Reality
- Augmented Reality
- Projection Mapping
Web
Web
A strong Internet presence is essential for any company seeking to compete, convert, and conquer in the digital space. When you partner with DeanHouston+ on the development and implementation of your website, you can be confident that everything will be precisely on-point – starting with your website strategy, continuing through the website design phase, and culminating in a User Interface (UI) and User Experience (UX) that will whip your organic traffic and sales generation into shape. After launch, we’ll keep our eye on performance with website analytics and recommendations for keeping your numbers on the rise.
What Is It?
- Website Strategy
- Website Design
- User Interface (UI) & User Experience (UX)
- Development & Implementation
- Website Analytics & Recommendations
Marketing Automation
Marketing Automation
Automated technology is enhancing every industry and it’s no different in the world of marketing. Marketing Automation is the most effective strategy to ensure that your message is delivered to the right people at the right time with the simple click of a button. DeanHouston+ uses a variety of Marketing Automation technologies, including Infusionsoft and HubSpot, to scale growth and enhance efficiencies. Strategies are streamlined, content is highly targeted, and metrics are insightful. From single emails to yearlong campaigns, marketing automation allows you to earn the highest ROI possible for any email campaign.
What Is It?
- Send tailored, pre-programmed content
- Drive revenue by qualifying and nurturing leads
- Create highly personalized, one-to-one customer communications
- Gather valuable insights into the needs of the marketplace