Posts in "Strategic Marketing"

In the whirlwind of B2B marketing, staying ahead of the curve is as vital as knowing the Wi-Fi password at a tech conference. Traditional tactics are like trying to impress Elon Musk with a carrier pigeon – they just won’t cut it. Enter account-based marketing (ABM), the James Bond of marketing strategies. It’s all about […]

Picture this: You’re the captain of a B2B ship sailing through the vast digital marketing sea. Your goal? To conquer new markets, woo potential clients, and make your brand shine brighter than a supernova. But here’s the catch – the sea is filled with unpredictable waves, hidden whirlpools, and mysterious creatures you’ve never encountered before. […]

DeanHouston+: “Hi! How can we help you?” You: “Tell me about conversational marketing.” Conversational marketing uses chatbots and messaging platforms, like SMS texting (phone messaging) and Facebook Messenger, to engage with customers in real time. These chats build customer loyalty while providing valuable insight that can help create new ways to improve your marketing strategy […]

Not long ago, business owners relied on reaching their local customers by paying neighborhood kids to spread promotional flyers around the community. This old-school type of marketing may have worked well in the past (back when most people still believed the internet would only be a fad), but nowadays, there’s a better digital approach. It’s […]

As B2B marketers, is it time we start paying attention to Gen Z? Well, with nearly 42% of Gen Zers now involved in B2B purchasing decisions, it would be crazy not to! Gen Z is quickly becoming the most influential demographic for B2B marketers to target. Often referred to as “digital natives,” they have grown […]

Have you heard of omnichannel marketing? Omnichannel may sound like the name of a Transformer, but it is actually a strategy that integrates the online and offline customer experience into one seamless journey. And yes, omnichannel marketing is more than meets the eye. An omnichannel strategy provides customers with one consistent experience through multiple channels, […]

All brands have a common goal: to grow their business and make a profit. Naturally, each brand goes about expanding and increasing its revenue stream in different ways. While some brands focus more on acquiring new customers, others prioritize retaining their existing ones. But which is the best approach? If you consider the fact that […]

Not so long ago, personalization in sales was as simple as a conversation and striking a deal with a firm handshake. But with the digital world somehow becoming more real than reality, the ways businesses personalize the sales experience has become more technical and a little more complicated. While this new way of personalization can […]

So, you’ve created a new product you’re excited to share with the world. Now what? Well, you need to give it a name. Beginning the product naming process can feel a little overwhelming, especially when you have so much (financially and emotionally) riding on the success of your product. What if you choose a bad […]

The line between product and service continues to blur by the day. That’s even true in the traditionally slow-changing world of manufacturing. The days of “all we do is make things,” is slowly changing into a mindset of capturing post-sale revenue through service offerings. Servitization in manufacturing is all the rage now, and that’s because […]

It happens every so often when you’re out and about, you somehow spot someone you know, even through a crowd of people. The moment you see them, there’s no doubt in your mind they are exactly who you think they are. It’s their style, the way they walk, the sound of their voice – there’s […]