Posts in "Social Media"

Social media news is often centered on Facebook data collection or Instagram influencers, but some of the most important brand engagement is happening on a different, fast-growing platform. LinkedIn has become much more than a tool for job searching and recruiting. Content from thought leaders and meaningful conversations between all kinds of professionals have made […]

The reality of life is that you rarely get something for nothing, especially when it comes to marketing. That’s why we’re taking a closer look at how and where to invest in paid media in a new DeanHouston webinar – Use Paid Media to Boost Your Lead Gen Campaign on Thursday, August 13 at 12:00 p.m. EDT. Join DeanHouston’s […]

From the jump, let’s not sugar coat it. Winning big on LinkedIn – or any marketing channel, for that matter – requires a serious commitment of time and/or resources…maybe even both.

I’ll be blunt and get directly to the point of this 4-part series in the first paragraph of the first post. If you’re in B2B marketing and aren’t at least starting to think about how LinkedIn fits into your strategy – you’re going to lose. Maybe not today. Maybe not next year. But, in the […]

Alexa lost her voice. Morgan Freeman rapped to Missy Elliott. And the Old Spice Guy returned (for Tide). The ‘Cincinnati Business Courier’ broke down the big game’s best and worst ads with a little help from advertising pros including content manager Andrew Yunker.