Posts in "Inspire"

In this edition of the DH+ INSPIRE Podcast, our own Colton Stombaugh is joined by fueling industry leaders Dave Lacaille and Ed Kammerer. Dave is the Senior Director of North American Sales at Dover Fueling Solutions, and Ed is the Director of Marketing and Global Product Strategy for OPW Retail Fueling. Both veterans of fueling […]

This episode of the DH+ INSPIRE podcast marks another addition in our Women Transforming Manufacturing series. In this installment, we had the pleasure of spending time with Ashley Poe Thompson, Operations Manager of Polymer Drive at BASF in Chattanooga, TN. BASF is a global corporation dedicated to creating chemistry that supports a sustainable future. In […]

For many retailers, December is inherently the season for targeted holiday messaging and all those unbeatable deals on consumer goods. B2C marketing, especially in retail, is a necessity. But for industrial companies with far more niche or expensive products and services, the holiday months can leave us feeling like Kevin in Home Alone. By this […]

Gated content can be loosely defined as a piece of (usually) long-form content – a white paper, infographic, eBook, or another form that a business creates, but is only available to users after they provide some information such as their name and email address. The synergy makes sense in theory, wherein anyone who willfully opts […]

From personnel reviews to internal improvement campaigns, there are a lot of ways to boost your company’s performance by looking inward. But those efforts can only go so far when not paired with an external outlook. The strength of your business is built on the individual value propositions that make your brand unique, but examining […]

Last year changed everything. With the onset of the ongoing COVID-19 pandemic, we all had to adjust to new ways of doing everything. This includes our business world too, where events, trade shows, outings, and in-person networking opportunities were put on hold. As we move back to a sense of normalcy, trade shows and other […]

Creating long-lasting partnerships and value are two of the roots that have helped DeanHouston+ grow over the years, so much so that we chose Enduring Value for the theme of our 2021 company retreat. But what does Enduring Value mean to us? Find out by watching the following videos from this year’s DeanHouston+ retreat, where […]

In everyday conversation, the words “marketing” and “advertising” are used interchangeably – but also sometimes incorrectly. Marketing and advertising combine to achieve the same goals: brand awareness, communication, product or service offerings, customer relations, and of course, sales. Ideally, businesses need marketing AND advertising to work in conjunction, but there are some key distinctions between […]

Ah, the customer journey – that coveted path to purchase that every business wants to know about their buyers. How did your customers discover your business? How long did it take for them to sign up for something or purchase from you? What content did they consume along the way? These questions seem simple enough, […]

In this installment of DH+ INSPIRE’s Women Transforming Manufacturing series, we speak with Mary Beth Hudson from the new Smart Factory Institute in Chattanooga, TN. Smart Factory Institute is a public-private partnership operated by PeakPerformance, Inc. and located inside the Volkswagen Academy. Their mission is to connect smart technology providers with manufacturers and educators to […]

For better or worse, the internet sure isn’t what it used to be. Mostly, the days of serving users with intrusive, blanket ads are less of a thing than they used to be. Today, more personalized and beneficial digital ads are the norm. Targeted advertising is powerful because internet users’ own online behavior helps determine […]

A long time ago, in an office not so far away, I sold and consulted digital marketing and advertising services to local businesses. Like anyone in a similar role, I experienced hot and cold streaks. During one such successful stretch, some coworkers asked me, rather incredulously (and not always so eloquently), “how are you selling […]