Posts in "Inspire"

In this episode of the DH+ INSPIRE podcast, we sit down with HeroWear’s Karl Zelik (Chief Scientific Officer) and Matt Marino (Director of Ergonomics and Human Factors) to discuss an emerging and impactful technology – passive exosuits. Designed to reduce the stress placed on the back and core during routine lifting tasks, HeroWear’s passive exosuit […]

In this episode of the DH+ INSPIRE podcast, we sit down with Jason Scales (Business Manager, Lincoln Electric) and Sarah Evans (Education & Sales Marketing Manager, Lincoln Electric) to discuss how Lincoln Electric Education navigated their COVID-19 Reopening Plan. Facing the challenge of creating and delivering educational product solutions – as well as managing in-person, […]

Social media has been praised and criticized as one of the most impactful phenomena of our age. We use it to keep up with friends, family, world leaders, and celebrities, but it is also an impactful tool for businesses in any industry. Promoting your business on social media requires a strong grasp of creative content […]

You’ve been convinced that a marketing automation service will make life easier and produce better results. So, you start looking for a suitable program, but you keep coming back to the same question: why? Why should I spend the money on a program that does many of the same things I already do? Let’s take […]

As in-person trade shows across the world continue to be canceled due to COVID-19, many sales teams are left searching for creative alternatives to get in front of their customers and gather leads. One solution that is gaining in popularity is the virtual trade show. What is a Virtual Trade Show? It’s an industry event […]

In this episode of the DH+ INSPIRE podcast, DeanHouston’s Colton Stombaugh, Director of Digital Marketing, and Ron Gerlach, Marketing Director, sit down with Brian Siegel, Global Executive Marketing Director at Standex, to discuss how empathy is essential when marketing technical products to humans.

It’s no surprise that the trade show industry has taken a pretty big hit this year. The stroke of bad luck is on its way out, though, and the trade show industry is rising to the occasion and will be better than before. To learn more about the magnitude of COVID-19’s impact on the industry […]

All successful organizations need effective leaders. With the right leadership, a business will achieve more in just about every aspect of its operation. But what does it take to be an effective leader? In the latest episode of the INSPIRE podcast, DeanHouston’s Colton Stombaugh, Director of Digital Marketing, and Dale Dean, CEO, sit down with […]

The spread of coronavirus has caused event cancellations worldwide, leaving the experiential marketing industry with no other option than to adapt to a new world of remote work and social distancing. While pivoting and adapting to new processes can be difficult, we have found that turbulence brings new opportunities, especially in experiential marketing. Experiential marketing, […]

Whenever somebody says they want to ameliorate a situation, it usually means one thing. They really hope you don’t know what ameliorate means. Instead of trying to appear smart to your audience, be clear with them. Clarity is important in any form of communication, whether that’s marketing, public speaking or trying to win an argument with a […]

Picture a detective in an old-timey TV show. He arrives on the scene – sporting a fedora and trench coat – and all the local police are stumped. Guided by no clues or evidence, he decides to pursue someone as a primary suspect. Why? Because he has a hunch. If you pull back to reality, […]

During these unique and trying times brought on by the COVID-19 pandemic, businesses are getting strategic, implementing a safe, episodic, and inclusive reopening plan. DeanHouston is no exception, as we’ve spent a considerable amount of time working, planning, and preparing to get our team back into the office in the safest way possible. To ensure […]