Posts in "Inspire"

In this episode of DH+ INSPIRE Podcast, we had the pleasure to sit down with Carter Hostelley, the CEO of Leadtail. During part 1 of this episode, we discuss Carter’s impressive and extensive background while chatting about his progression in the B2B social media and marketing industry – including what drew him to the industry […]

All companies understand the value of a well-thought-out brand value proposition and the roles and functions it serves. A lot of focused, thoughtful effort goes into creating a value proposition. An effective one will succinctly capture the most valuable and meaningful brand promise and, consequently, how best to develop the most motivating brand strategy – […]

At the heart of manufacturing, technical documentation is the foundation for every step, every stage, and every process. What is technical documentation? In its most basic definition, it is tech-related content and form. In reality, it’s a little more complicated than that. Technical documentation can take many forms – from computer-aided design (CAD) documentation packages […]

In the sixth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the pleasure to sit down with Denise Rice, President/Founder of Peak Performance and Director of the Tennessee Manufacturers Association. During the episode, we discuss Denise’s impressive and extensive background while chatting about her progression throughout her time in the manufacturing industry – […]

It’s easy to see why virtual reality (VR) has ascended as a leading brand showcase tool in B2C consumer marketing: It’s fun. It’s innovative. It’s powerful. But the potential of this visual marketing medium may be even greater in the B2B space. The key to maximizing that potential is establishing a strong foundation that virtually […]

Email marketing is not a new concept. But it is also far from being an outdated concept. It still produces one of the highest engagement rates and returns on investment of any marketing strategy. Measuring the effectiveness of an email marketing campaign can be extremely difficult. However, one way to determine success is to track […]

In the fifth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the privilege to sit down with Elizabeth Gubrud-Howe, CEO at Pacific Die Casting Corporation. During the podcast, we discuss her impressive career – including her stops at Starbucks and Dover Corporation – and chat about how her accomplishments and unique experiences have […]

I think we can all agree that the game plan for 2020 changed the moment the world was sacked by COVID-19. That’s why the gridiron gang at DH+ wants to help kick off 2021 with a little fun. And what’s more fun than football, trivia, and raising money for charity? Introducing the DH+ Super Bowl […]

Truth: This isn’t the article I set out to write. My original idea was to create a written masterpiece that discusses the variety of media types that go into a successful marketing campaign. However, as I searched for numbers and facts to back up my claims, one central idea became crystal clear – Everything centers […]

In the fourth episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had the opportunity and privilege to spend some time with Shari Matras, Chief Growth Officer with CLR Brands. We take a deep dive through her incredible career, including stops at Quaker, Orbit Gum, and Gevalia Kaffe – and how her accomplishments at each […]

In our third episode of DH+ INSPIRE’s Women Transforming Manufacturing series, we had a lively conversation on the value of tapping into your network and professional community with Jacki Lutz, a rising marketing star, and the Global Head of Marketing Communications and Intelligence for Aftermarket Business and TPMS at Sensata Technologies. Along with her primary […]

“Content is King” has been a prevailing statement about online marketing ever since the days when people referred to the Internet as the “information superhighway.” Those days are long gone (along with dial-up modems, flip phones, and Geocities web pages) but the “content is king” concept still rings true for marketers because the main reason […]