Posts in "Digital Marketing"

In today’s ever-changing digital environment, it is more important than ever for your organization to be up to date on the latest in digital analytics while also understanding how changes in user privacy settings can affect these results. Traditionally, this is where Google Analytics has shined as one of the premier platforms in terms of […]

We live in a world of constant change. Marketing strategies, beauty fads and fashion trends – what may have seemed like a good idea in the past may no longer be today. Anyone remember pop-up ads, spray-on hair, or bell-bottom jeans? Website design is no different. There are so many ways a bad website can […]

If they search it, they will come. Search Engine Optimization (SEO) may have fallen out of the marketing buzzword spotlight since its heyday, but putting your best foot forward to climb the search results ladder is still valuable marketing. Here are some common tips and misconceptions we’ve seen when it comes to boosting your SEO: […]

When it comes to executing a marketing campaign, there’s not always a good time to pause, or to shoo away customer acquisition at any stage. Unlike traditional, linear marketing campaigns which tend to focus on awareness, the intent of an “always on” (also known as “evergreen”) campaign is continually optimized to build engagement and retention. […]

Bots. The very word may conjure up fearful images of microscopic gremlins running amok inside our devices, executing their nefarious schemes in a brazen attempt to imitate – or dominate – the digital world we live in. And that’s only the beginning. Bots learn. They adapt. If not kept in check, they could end up […]

This episode of the DH+ INSPIRE podcast marks another addition in our Women Transforming Manufacturing series. In this installment, we had the pleasure of spending time with Ashley Poe Thompson, Operations Manager of Polymer Drive at BASF in Chattanooga, TN. BASF is a global corporation dedicated to creating chemistry that supports a sustainable future. In […]

In everyday conversation, the words “marketing” and “advertising” are used interchangeably – but also sometimes incorrectly. Marketing and advertising combine to achieve the same goals: brand awareness, communication, product or service offerings, customer relations, and of course, sales. Ideally, businesses need marketing AND advertising to work in conjunction, but there are some key distinctions between […]

In this episode of DH+ INSPIRE Podcast, DeanHouston+’s Walter Bonnett, Dana Arrasmith, and Colton Stombaugh discuss Interactive Product Demonstrations (IPDs) and why they should be a part of your marketing plan. Along the way, we discuss the variety of pain points IPDs solve while providing visual examples. We also discuss just how dynamic IPDs can […]

You may be thinking that headline sounds like a discarded subtitle from one of the Terminator movies, and that’s not too far off-base. There can be an uneasy, even scary feeling about delegating tasks to a machine. After all, that’s how it starts, isn’t it? You give a machine some simple tasks, it masters them, […]

Let’s be honest, at one point or another, you’ve probably worn sweatpants to an online meeting or presentation (it’s okay, we’ve done it too). And while the added comfort and flexibility that those virtual meetings bring are certainly nice, it’s also easier to tune out or get distracted when you’re staring at a screen. A […]

No other form of content conveys and captures emotions and allows your audience to engage better than video. When executed properly, video puts your passions, knowledge, expertise and feelings on display in powerful, relatable ways. Recently, we explored the reasons why video is so important for your business. Now, let’s look at some basic ways […]

No good college or pro basketball team is complete without the “glue guy.” Some teams are lucky to have more than one. These are the players who aren’t the best or most heralded, but how they play is crucial to the team’s success. They don’t put up big numbers. They rarely get much praise. Few, […]