Challenge
OPW Retail Fueling has a wide product portfolio, which helps them deliver solutions for their customers. However, the breadth of those products can make educating website visitors overwhelming. OPW needed an interesting and simple way to educate people on their portfolio.
“Collectively, we wanted to help better educate visitors on OPW Retail Fueling products without them needing to dig through the website,” DeanHouston Marketing Director Steven Garner said. “How can we make it as easy as possible?”
Solution
DeanHouston created an interactive forecourt, showing off OPW Retail Fueling’s aboveground, below ground and high-flow products. DeanHouston’s 3D, design, content and web development teams took renderings from the client and elevated them to highlight the product portfolio with some razzle-dazzle.
Click here to see the interactive forecourt.
“Websites are often built for people who know what they want, but this interactive forecourt helped simplify a lot of information in a fun and engaging way,” Edward Kammerer, Director of Global Product Management for OPW said. “This really helps customers who need a little assistance finding what they need.”
Results
It was clear that OPW Retail Fueling was leading the way with its interactive forecourt because one of its competitors later released a similar page. However, the original had a huge impact on OPW Retail Fueling.
Email marketing resulted in a gigantic 44.6% click-through-rate – a total of 1,000+ clicks, which was more than the total size of the list. This showed the interactive forecourt was the experience OPW Retail Fueling’s audience was looking for.